How We Decide Whether We’re the Right Fit for a Project (Before You Do)

Not every business that reaches out is a good fit for every agency, and pretending otherwise – saying yes to close the deal, then discovering the mismatch three weeks into the project – serves nobody well. It’s worth being explicit about what actually gets evaluated on our end.

What we’re actually checking for

• Whether the problem being described is one we’ve genuinely solved before, not one we’d be learning on your budget
• Whether the expected timeline is realistic for the scope, or set up to disappoint everyone from day one
• Whether the business is ready for the specific investment being discussed, or would be better served starting smaller first

What a good-fit conversation sounds like

Specific questions about your current situation, not a generic pitch delivered regardless of what you said. If the questions being asked would apply equally to any business that called, that’s usually a sign the fit isn’t being genuinely evaluated at all.

A vendor that says yes to everyone isn’t being generous. It’s postponing the mismatch to a more expensive moment.

What happens when it’s not a fit

A direct answer, ideally with a suggestion of what would actually help instead – even if that’s a different type of partner entirely, or a smaller starting point than what was originally asked about. That’s a better outcome for everyone than a project neither side was ready for.

Why this benefits you, not just us

A rigorous fit process protects your time and budget as much as ours – a project that shouldn’t have started is expensive for the client long before it’s expensive for the agency.